- Two locations: Opel presence at IAA Summit as well as Open Space in Munich city
- Three world premieres: Opel Experimental, new Opel Corsa Electric and new Opel Astra Sports Tourer Electric
- Modern German: Bold and pure booth design with Opel.AI functions and digital experience
- Detox: Highlights in focus; Open Space blends harmoniously with city surroundings
- Greenovation: Booth components and materials reusable and recyclable; minimal footprint
- Pushing the boundaries: Visionary Opel Experimental in video
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Opel is celebrating three world premieres at the IAA Mobility 2023. While the visionary Opel Experimental concept car gives an insight into the brand’s upcoming models and technologies, the new Opel Corsa Electric and the new Opel Astra Sports Tourer Electric demonstrate how locally emissions-free driving enjoyment is possible today. The cars are expressions of the three brand pillars “Modern German”, “Detox” and “Greenovation”. This is also clearly reflected in Opel’s presence at the IAA Mobility from September 5 to 10 – at the IAA Summit (Hall B2, booth number B20) as well as at the Open Space (Odeonsplatz Munich, booth number OP.390)
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Transparent design and digital experience: Opel shows the future
The bold and pure Opel design philosophy takes centre stage at both locations in an open and inviting set-up. Semi-transparent materials and large format screens greet the public and symbolise the evolution of the brand’s corporate identity. The tones, materials and textures harmonise with the ones developed for the Experimental concept car. The monitors also contribute to the interactive digital experience for visitors. Using Opel.AI – a generative image artificial intelligence specially developed for Opel – and a special terminal on the booth, they can create various backgrounds for the screen behind the concept car. Then they can download the image via QR code to their mobile device and share it on social media.
Opel Experimental is the physical representation of Opel’s drive to push the boundaries of what is possible; a concept car that gives a clear vision of not just a model but the entire Opel brand. The innovative Experimental as the symbol of all that Opel is striving to achieve can be seen in the video “What if…”.
The use of screens as partition walls also underlines the “Detox” concept of the Opel presence. There are no superfluous displays, backgrounds or materials – everything is clearly focused on the all-electric Opel premieres. Visitors to the Opel booths at the Summit or the Open Space will not find any oversized structures that look out of place in their surroundings. Instead, the forward-looking, minimalistic and transparent Opel appearance blends harmoniously with the city setting.
Greenovation: Sustainable concept for a smaller CO2 footprint
The focus on the essentials also serves the third aspect of the stand concept in Munich. Like Opel, the IAA Mobility wants to significantly reduce the CO2 footprint. The “Detox” design philosophy of the two Opel booths contribute to this goal. Primarily lightweight materials are used, which require fewer resources from production to delivery and removal.
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The booth concept has also been designed with a circular economy in mind. Many components can be reused and recycled. The screens that act as walls can be used for future trade fairs or events. LED technology reduces power consumption, and the floors are made of recyclable material. Everything is aligned with the ambition: “Leave a mark, not waste”. In this way, journalists at the IAA Summit as well as the general public at the Open Space will experience an all-new Opel appearance that will engage and transport them into the future of the brand – modern, detoxed and sustainable.
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