Wednesday, 11 September 2019

Augmented Reality at the IAA: X-Ray Vision at Opel World Premieres

  • New insights: show visitors can take virtual look under Opel stars bodywork
  • World premieres: Opel Corsa-e and Opel Grandland X Hybrid4 at IAA in Frankfurt

Opel at IAA 2019: Augmented Reality Opel Grandland X Hybrid4

Opel goes electric! The brand with the lightning flash logo shows its ambition at the 68th International Motor Show in Frankfurt (public days September 12 - 22) where the new Opel Corsa-e and Grandland X Hybrid4 (preliminary WLTP fuel consumption - weighted, combined 1.4-1.3 l/100 km, CO2 emissions 32-29 g/km; NEDC2: 1.5 l/100 km, 35-34 g/km CO2) make their world premiere. Opel offers a virtual glimpse under their bodywork with Augmented Reality. Special tablets allow visitors to the “OPELHAUS 120“ (Hall 11.0) to take an x-ray look at the normally hidden technological highlights of the Corsa‑e and Grandland X Hybrid4. The automaker thus makes electric mobility easier for everyone to experience and understand.

Unique virtual experience: X-ray vision for everyone

Under their bodywork, the new Opel Corsa-e and Grandland X Hybrid4 feature ground-breaking electric technology. But where exactly are the batteries and electric motors located ? How does the AWD technology in the Grandland X Hybrid4 work ? How do charging and energy flow work ? Visitors to the Opel stand can learn all about this with the help of tablets that feature special Augmented Reality technology. You simply stand in front of the Opel Corsa‑e or the Opel Grandland X Hybrid4 and hold the tablet with the camera facing the vehicle. And just like that, you are no longer looking at the exterior bodywork of the car, but rather at what is underneath it. Bodywork becomes transparent, providing a virtual view of the location of the drivetrain and batteries in the front and rear of the car.

Opel at IAA 2019: Augmented Reality Opel Corsa-e

And that’s not all: by touching virtual buttons on the monitor, pop-ups with the most important technological information appear. Another tap activates an animation showing the energy flow between the individual parts of the electric drivetrain. With the Augmented Reality tablets for the Opel Corsa-e and Grandland X Hybrid4, Opel enables motor show visitors to experience electric mobility in a uniquely up-close and personal way.

Augmented Reality tablet for the Opel Corsa-e and Grandland X Hybrid4

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