- “Best of Best“: German Design Council names sportscar Design Study 2016
- Mission Astra: Dealer event receives “Automotive Brand Contest 2016 – Best of Best”
- Digitally connected: Additional awards for Opel OnStar and mobile configurator
|German Design Council has declared the Opel GT Concept the best concept car of 2016.|
Opel GT Concept, a star at this year’s Geneva Motor Show, continues the brand’s strong concept car tradition and embodies avant-garde design in a purist form. This has now also been recognized by the German Design Council, organizer of the renowned Automotive Brand Contest. The competition’s top-notch jury chose the sportscar of the future in the “Concepts” category for the “Best of Best” award. In addition, there were three more first prizes for Opel: The dealer event “Mission Astra” also received the “Best of Best” award. The personal connectivity and service assistant, Opel OnStar and the new configurator for mobile devices also won in the “Future Mobility & Parts” and “Digital” categories. For the Opel GT Concept Mark Adams, Vice President Opel/Vauxhall Design, will accept the award on September 29 at the Paris Motor Show.
|Avant-garde yet purist Opel GT Concept won the German Design Council’s 2016 “Best of Best” award for concept cars|
|Futuristic cockpit of the Opel GT Concept, winner of the German Design Council’s 2016 “Best of Best” award for concept cars.|
|Opel GT Concept at the Geneva Motor Show 2016|
Three first prizes for innovation
In addition to the design prize, Opel also picked up three wins in the marketing area. The jury gave the “Best of Best” award in the “events” category to “Mission Astra”. This was the name of the Astra launch event for Opel dealers, which was located in the Spanish Sierra Nevada. The dealers spent two days there as “Astranauts”, overnighting in 250 futuristic tents in the desert.
|Extensive construction work for the new Opel Astra: The 250 exclusive tents for approximately 3,500 guests|
The Automotive Brand Contest is an international design competition for automobile brands. Established as a foundation in 1953, the German Design Council honors outstanding product and communication design and draws attention to the fundamental importance of brand design in the automotive industry.