- Strategic investment in cooperation partner
- Together with CarUnity further element on the way to a mobility provider
Opel is taking the next important step to becoming a mobility provider after successfully launching the carsharing app CarUnity. The carmaker is investing in the internet and app-based ridesharing platform flinc. GM Ventures (GMV), the investment division of General Motors, will realize the investment. The technology used for flinc will play an important part in extending Opel’s mobility service offer throughout Europe. Deutsche Bahn will join GMV and also become an investor.
"For Opel this partnership is a decisive strategic investment. It will be crucial in the future to evolve from a product manufacturer to a provider of networked mobility," said Opel's chief marketing officer Tina Müller.
Opel and flinc are already working together successfully. A pilot project including an internal ridesharing platform for Opel employees in Rüsselsheim was launched in March. Currently, 9,000 rides per month are shared via the app-based platform, with an upward trend. In June, the partners also announced an expansion of the cooperation. From 2016, flinc will provide the technological platform so that rides can be shared via Opel’s new carsharing app ‘CarUnity’. Further details on this will be announced at a later date.
Opel is the first carmaker to introduce a carsharing concept for everyone. Cars can be shared no matter whether they are made by Opel or another brand. CarUnity enables flexible, individual mobility throughout Germany at all times.