!NEW! Buick Verano Sports Sedan Named “Wei Lang” in Chinese

Will Make Debut in Shanghai on April 19

Buick Verano sports sedan named “Wei Lang” in Chinese, will make debut in Shanghai on April 19

Shanghai GM today announced that the Verano, Buick’s new-generation sports sedan, has been given the name of “Wei Lang” in Chinese. It will make its debut in Shanghai on April 19, on the eve of Auto Shanghai 2015.

As a new strategic model for the Buick brand, the Verano will offer a refreshing driving experience through its stylish and dynamic exterior, exquisite and comfortable interior, and precise and powerful performance.

The Verano was inspired by the 2013 Buick Riviera concept car and captures the design essence of the Buick Avenir concept car, which debuted at this year’s North American International Auto Show in Detroit.

The Verano demonstrates Buick’s insight into the aesthetic preferences of Chinese consumers. It embodies the innovative reimagining of Buick’s classic design elements, exemplifying the elegance and dynamism of Buick’s new-generation products. It is expected to set new benchmarks for performance, safety and comfort in its class.

Like the all-new Excelle GT, which was launched earlier this year, the Verano will serve as a strategic model in Buick’s bid for a stronger presence in China’s mid-range vehicle segment.

All-New Buick Excelle GT