Thursday 3 April 2014

!NEW! Opel increases passenger car market share in the first quarter in Germany

  • 7.5 percent market share in March: more than 10 percent increase over same month last year 
  • New Insignia: Opel flagship grows by 35 percent compared to the previous model

New Insignia MY 2014: Opel flagship grows by 35 percent compared to the previous model
Opel looks back on a successful first quarter. In Germany, Opel were able to increase their market share in March to 7.5 percent, which is 0.5 percentage points higher than the previous year. Calculated on entire quarter is the passenger car market share of 7.0 percent over the same period in 2013 it was 6.83 percent.

Opel Cascada convertible
These encouraging results figures* on the very good order intake of the new Opel models ADAM, Cascada, Meriva and Mokka SUV. But the traditional volume series was up strongly set in March compared to the previous year: 16 percent Astra, Vivaro 20 percent more and 35 percent more Insignia are strong gains. Total Opel was able to increase its sales in March 2014 by over ten percent.

Strong start into spring in March could Opel sell ten percent more cars than in the previous year, the Astra (photo) there were even 16 percent.
The German car market has generally tightened in 2014 and is 5.4 percent above the previous year's first quarter.

New Opel Meriva MPV
According enjoys showing Jürgen Keller, Executive Director Sales, Marketing & Service Germany: "We have a good start lying down in 2014 and were able to continue the upward trend of last year. With 7.5 percent of passenger car market we were able to increase disproportionately in a growing overall market and gained half a percentage point of market share. Our new brand campaign Umparken in mind, we have started the end of February comes, very well and is in addition to ensure the new products for a tailwind. "

*Information based on preliminary figures from the Federal Motor Transport Authority (KBA: Kraftfahrt-Bundesamt).

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