- Opel-exclusive partnership with E.O.F.T until February 2013
- Opel at 100 events including chance to qualify for 2 exclusive test drives weekends
- Focus on outdoor/action/adventure, perfect for new Opel ADAM and Mokka SUV
Opel is the exclusive automotive partner for Europe’s largest and most high-profile movie festival for extreme sports and adventure enthusiasts - the European Outdoor Film Tour (E.O.F.T.) 2012/13.
As the exclusive E.O.F.T. mobility partner, Opel is offering the chance to qualify for extraordinary action sports adventures by registering on the website Test Drive Of Your Life. The winners will have the chance to drive the all new small, chic, Opel ADAM city car or the Mokka sub-compact SUV in spectacular outdoor settings.
“We selected the ADAM and the Mokka because of their special appeal to people with active lifestyles, to younger customers or those who are still young at heart,” said Opel Vice President, Sales, Marketing and Aftersales, Alfred Rieck. “This film tour is the perfect venue for us to showcase just two members of our exciting new product portfolio.”
The Tour takes place in nine countries (Germany, Austria, Switzerland, Italy, Netherlands, Belgium, France, UK and Luxembourg). Over 100,000 visitors are expected. A selection of short films dealing with extreme or adventure sports, such as mountain biking in the Swiss Alps or freestyle skiing on the Alaskan glaciers, will be screened.