- First Opel in lifestyle A-segment continues brand’s product offensive
- ADAM offers virtually unlimited individualization potential
- Best connected small car with IntelliLink infotainment system
- Up-level technologies make urban mobility cool and easy
- Only car in its segment developed and built exclusively in Germany
The countdown is on: in early 2013 the all-new Opel ADAM will be
available in dealerships and start making an impression on our roads.
Opel’s chic, urban small car and champion of individualization will turn
heads in our cities just as it did at its world premiere at the Paris
Motor Show in early September. Its modern, bold and colorful look
ensures this, as does its almost unlimited potential for customization
that makes virtually each and every ADAM unique.
With the all new ADAM, Opel is entering the growing lifestyle
A-segment. Short and strong backed, ADAM is almost 3.70 meters long and
1.72 meters wide (excl. mirrors). A funky three-door hatchback, it is
perfect for urban environments. Its driving dynamics, however, also
shine outside the city thanks to chassis and steering settings that
focus on fun and agility. Inside its cabin, ADAM offers seating for four
people who benefit from a premium-inspired atmosphere; front passengers
enjoy a high degree of roominess unusual for a small car. ADAM’s
cockpit too can be individualized according to its owner’s taste with a
wide choice of colors, decors, stylish headliners and light effects.
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Opel ADAM JAM IntelliLink |
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Opel ADAM JAM Electronic Climate Control |
The Opel ADAM also provides premium technologies from upper segments.
The new IntelliLink onboard infotainment system which integrates the
owner’s smartphone in the car (Android and Apple iOS) makes it the best
connected small car. Other features ideal for ADAM’s natural urban
environment are a new generation Park Assist that automatically parks
the car, a Side Blind Spot Alert and a power steering system including a
“light touch” CITY mode.
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Opel ADAM SLAM heated steering wheel and CITY mode button |
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Opel ADAM SLAM headliner 64 LEDs Starlight |
ADAM does not only provide more individuality than its competitors:
with a high level of standard equipment, it also offers more car for the
money. The entry price for the ADAM with the 51 kW/70 hp 1.2 liter
gasoline engine is 11,500 euros (RRP incl. VAT in Germany). Even premium
technologies and vast individualization options are affordable. For
example the IntelliLink infotainment system is available for just 300
euros extra, and the starlight headliner illuminated by 64 LED lights
that create the impression of a starry night sky for only 380 euros.
Lively wheels: ADAM, the newcomer in the small lifestyle car segment
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Opel ADAM JAM headliner Clouds & 64 LEDs Starlight |
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Opel ADAM personalized car key |
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Opel ADAM headliner Checker Board |
ADAM comes at a key moment in Opel’s product offensive. Since 2008,
Opel has completely reshaped its model line-up, starting with the
flagship Insignia, continuing with its high volume models, and now
entering or opening new segments of the market: Ampera (electric car
with range extender), Mokka (small SUV), ADAM (fashionable small
car) and the future Cascada (mid-size convertible) all are part of the
third wave of this vast growth program and contribute to extend Opel’s
portfolio.
Currently Opel is particularly strengthening its presence in the A
and B segments, which now includes the 3.70 meter long ADAM, the 3.74
meter long Agila, the 4.00 meter long core model Corsa, the 4.28
meter long new Mokka SUV and the 4.29 meter long Meriva. With the
introduction of the fashionable ADAM, Opel also rounds off its A-segment
offer alongside the 5door Agila. While the Agila convinces with its
high level of functionality and its practical strengths, ADAM stands out
with its unparalleled individualization potential, muscular design and
superior technology.
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Opel ADAM SLAM with OPC Line Pack |
Opel expects almost 80 percent of ADAM customers to be private buyers,
with more than half of those being new customers. But ADAM will also
make a statement as a signature vehicle for companies and businesses:
around 20 percent of sales are expected to be in the fleet and
commercial sector. Generally, ADAM should attract young and
young-at-heart customers of both genders with attitude: they want their
car to reflect their individual personality. They place great value on
fashion consciousness and individuality; they don’t just follow trends,
they also actively create them and so are opinion leaders.
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Opel ADAM luggage compartment 50:50 tiltable rear seat backs |
Experts predict the lifestyle-orientated sub-segment in which the
ADAM is a new contender will continue to grow steadily over the next
years. Since 2000, sales of stylish cars of the A-segment (around 3.70 m
length) have risen by around 30 percent and of B-segment
luxury-oriented cars (around 4.00 m length) by over 110 percent. In 2011
nearly 630,000 units of these trendy cars were registered in Europe,
versus 450,000 in 2008. Opel now wants to conquer this growth market
with the ADAM. There is an especially high demand for small cars in
Italy, which might become ADAM’s largest market. Other main markets for
Opel’s new lifestyle small car will be Germany, the United Kingdom,
France and the Netherlands.
Made in Germany: From Eisenach to Europe’s roads
The order books for the Opel ADAM have been open since September, and
it will arrive at dealerships in early 2013. Noteworthy is the fact
that ADAM has not only been developed in Germany – at the International
Technical Development Center in Rüsselsheim – but also that it will be
produced in Germany. Opel is the only automaker to have made such a
decision for a small car, and the Eisenach plant’s high efficiency made
it possible. Opel continuously updates the Eisenach facilities to meet
the latest standards. A total of 190 million euros were invested in the
start of production of the ADAM, 120 million of which went into the
plant itself. This included new buildings and new, state-of-the-art
production facilities. So soon not only the Corsa, but also the Opel
ADAM will roll off the assembly line “Made in Germany” – exclusively in
Eisenach.
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Opel ADAM assembly in Eisenach |
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