Tuesday, 14 August 2012

New Opel ADAM Conquers the Capital of Fashion - World Premiere in Paris

  • ADAM and its unique wealth of personalization at the 2012 Paris Motor Show
  • Broad ADAM collection on display represents virtually unlimited customization
  • Car configurator goes live in several markets during show with start of orders

    Opel has chosen Paris, the capital of fashion, for the world premiere of the all new ADAM. At the “Mondial de l’Automobile” (September 29 to October 14, 2012), the fashionable ADAM’s virtually unlimited potential for customization will be shown live and in public for the first time. A broad collection of different ADAM models that represent just some of the many trim, décor, wheel and uniquely personalized combinations will be shown to visitors at the Opel booth in the Hall 5.2 (stand number 501).

    More than 1.5 million visitors are expected at the “Mondial de l’Automobile”, the most popular motor show in the world, and virtually everyone will be able to create their very own unique, personalized ADAM based on the huge number of combination possibilities. And those who cannot make it to Paris will have the chance to customize their own Opel ADAM at home, by using the new internet based configurator that will be launched in several markets on the day of its world premiere on the website www.opel.com. At the same time sales prices will be announced and order books opened.

    Interactive displays will be set up at various points across the 2,014 m2 area of the Opel stand, allowing visitors to explore all the customization possibilities including ADAM’s new “My Mediaonboard infotainment system: “My Media” integrates the owner’s smartphone in the car and thereby makes internet based applications available in the cabin. The ADAM is the only car in its segment with such a system that offers smartphone connectivity for both, Apple iOS software and Android operating systems. 

    Measuring almost 3.70 meters in length, Opel’s new, chic and agile car is perfect for urban environments. Unlike other rivals, ADAM bucks the trend of retro based design with a modern and bold look. Its striking and unique “Floating” Roof which is visually disconnected from the body allows a perfect execution of a two tone color combination.
    Inside the cabin, the Opel ADAM offers seating for four people who will benefit from a premium inspired atmosphere and a high degree of roominess unusual for a small car.

    Visitors at the “Mondial de l’Automobile” will see for themselves how ADAM innovates and introduces a totally new trim approach. Rather than having the well known trim hierarchies, the Opel ADAM offers the possibility to choose from three different highly individualized trim moods or worlds: JAM is unconventional, fashionable and colorful, GLAM offers a more elegant, refined and sophisticated setting and SLAM appeals to those with energetic and sporty attitudes.

    The Opel ADAM will initially be offered with three efficient gasoline engines (1.2 l 51kW/70 hp, 1.4 l 64 kW/87 hp and 1.4 l 74/100 hp). All powertrains are available with an ecoFLEX technology pack including fuel saving Start/Stop technology.

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