Tuesday, 21 August 2012

New Opel ADAM – Chic, urban freedom on wheels

  • FlexFix bike carrier exclusive to Opel re-invents urban mobility
  • Customized, combined car and bike mobility made cool and easy

     When the ADAM celebrates its world premiere at the Paris Motor Show (“Mondial de l’Automobile”, September 29 to October 14, 2012), Opel’s new chic, small car, will reveal one of its unique sides that makes urban mobility cooler and easier than ever. Visitors to the Opel stand will discover its optional, fully integrated FlexFix bike carrier. This clever device is exclusive to Opel and gives ADAM owners the ability to engage in modern urban mobility, either at the wheel of their car or on the saddle of their bike. The FlexFix bike carrier helps to make busy urban life even more stress-free for the ADAM owner. It can be used in a spontaneous way, entirely according to one’s taste, the weather, traffic conditions and the environment. 

    The FlexFix bike carrier is integrated in the rear bumper and is therefore always available. It is adjusted by hand and is therefore very easy to use, without any tools or additional devices. When it is not in use it disappears almost invisibly like a drawer in the rear bumper. With the Opel ADAM the lockable system can take a bike weighing up to 30 kilograms so that even e-bikes can be transported. An optional clip-on adaptor ensures that a second bike weighing up to 20 kilograms can be carried. In that sense FlexFix becomes a flexible mobility solution that can be shared by two people.

    Thanks to the low loading height of the carrier, the bike can be easily attached to the stable and user-friendly holders inside the rails at the rear. This way the task of securing the bike before transport is ergonomic and easy on the spine, in contrast to roof racks where one must lift the bicycle high over the head. Even when fully loaded, FlexFix can be tilted in such a way that the tailgate of the ADAM can still be opened, allowing easy access to the trunk. In addition, FlexFix can be combined with a park assist system preventing from dents and scratches while parking.

    With the FlexFix system, those who fancy a quick bike ride will be able to do so everywhere and anytime, and not only in urban areas, but also in the countryside at the week-end. This is yet another example of the almost limitless customization options of the new Opel ADAM and the personalized lifestyle it creates. To tailor ADAM to one’s personal tastes, there are three trim worlds to choose from, ADAM JAM, ADAM GLAM and ADAM SLAM. In addition, customers can choose from many exterior and interior colors, decors and various headliners, as well as other premium inspired distinctive design elements. Sales of the new Opel ADAM will start when it has its world premiere in Paris, and the car will arrive at the dealer showrooms starting in early 2013.

    The Opel FlexFix bike carrier system is already available in various versions across the Opel model range. Opel is still the only car maker that offers such a fully integrated system.

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