!NEW! Now available on eBay: Opel ADAM designed by Moto GP Champion Rossi

• Valentino Rossi and designer Aldo Drudi creation auctioned for outreach project supported by Opel
• Funds raised will go to the Meyer Children’s Hospital Foundation – Meyer O.N.L.U.S. in Florence, Italy

Valentino Rossi and his unique, funky Opel ADAM: The ‘ADAM & Vale for charity’ auction starts today. The funds raised will be donated to the Meyer Children’s Hospital Foundation – Meyer O.N.L.U.S in Florence, Italy.

A small car for a great cause. Today (17 December) the ‘Opel ADAM & Vale for charity’ auction is launched on eBay. The funds raised in the auction will be donated to the Meyer Children’s Hospital Foundation – Meyer O.N.L.U.S. in Florence. The unique and funky car was completed in three months by Opel brand ambassador Valentino “Vale” Rossi and star designer Aldo Drudi. Aldo Drudi redesigned the livery and interior that is now fitted with Dainese leather. Just as visible is the creative influence of Valentino Rossi. The star of the Moto GP championship, who is also known by his nickname “The Doctor”, has added his own personal touches to the individualization champion with numerous ideas. Therefore, for example, Rossi’s racing number 46 in neon colors adorns the exterior while his own signature is written across the hood.

Valentino Rossi signed Opel ADAM hood

Valentino Rossi is excited to be part of the project: “I am very happy that the car has turned out so well and I hope to be able to participate in further projects: Together we can do a lot to support the children’s hospital foundation Meyer O.N.L.U.S.” says Rossi.

Valentino Rossi in his unique, funky Opel ADAM

The Meyer O.N.L.U.S children’s hospital offers a distinct approach that focuses on the child and his/her wellbeing and at the same time places emphasis on a number of activities that ensure the quality of the child’s stay in hospital and that of the family. The hospital warmly welcomes the ‘Opel ADAM & Vale for Charity’ initiative – Tommaso Langiano, Director General of the University Hospital Meyer and President of the Meyer Foundation says: “Opel together with Valentino Rossi and Aldo Drudi have shown us an act of generosity for which we express our heartfelt gratitude. The funds will be used for the activities of our games room, where children can play, participate in lessons and learn to read with the help of professional educators.”

To bid for the ‘ADAM & Vale for charity’ model please go to http://www.meyer.it/adam46/ To view funds raised or for more information on the Meyer O.N.L.U.S. children’s hospital, please see: http://www.meyer.it/

!NEW! Special Edition Opel ADAM by Valentino Rossi and Aldo Drudi

• Exclusive Opel ADAM re-invented by MotoGP champion Rossi together with designer Drudi
• The car will be donated to the not-for-profit Meyer Children’s Hospital Foundation

Piece of art: Opel ADAM designed by MotoGP champion Valentino Rossi together with Aldo Drudi.

‘ADAM & Vale for Charity’, a fully customized version of Opel’s small city car is the result of Valentino Rossi’s creativity combined with the experience and expertise of Aldo Drudi, a designer who has been collaborating with Valentino for years. The champion pair has developed an original and unique project to support a charity initiative sponsored by Opel: the Meyer Children’s Hospital Foundation. The car will be put up for auction during a fund-raising event next December, organized by the Foundation to support the activities of the Meyer Hospital.

Handcrafted: Aldo Drudi sketched the ADAM as wild and colorful like the helmets and leather garments he usually designs for bikers like Valentino Rossi.

‘Customizable from roof to wheels’: Opel ADAM has channeled the creative energy of Valentino Rossi and Drudi, who have redesigned it not only drawing their inspiration from the Champion’s graphic universe (such as Valentino’s most widely known fetish images and the symbols most treasured by him) but intentionally reversing its image. For three months, a team of four people directed by Drudi worked to completely redesign the car livery, while Dainese leather was used for the interior trim.

“We’ve worked together as a real team; everyone has contributed not only his or her own expertise and ideas, but also true, enthusiastic support for a project that immediately appealed to Valentino and Drudi” – said Roberto Matteucci, Managing Director of Opel Italy.

Genuine leather: Opel ADAM with seats like biker suits designed by Italian specialist Dainese.

The Meyer Children’s Hospital is an example of Italian excellence in the public healthcare sector: it boasts an innovative approach centered on the young patient and his/her well-being and is aimed also at improving the quality of hospital stay for the patient’s family. Besides high-quality pediatric specialty care and scientific research activities, the hospital offers a whole range of medical and hospital activities which are all creatively integrated with games and playfulness.

The Meyer Children’s Hospital Foundation supports the hospital in carrying out scientific research work and excellence health projects with continuous upgrades of technological equipment. And that’s not all: it invests in facilities to welcome children and make the hospital environment more comfortable for them while supporting their families.

“How could I resist the challenge?” commented Valentino Rossi. “The task was to invent a completely new car, and for a good cause. No sooner had I spoken with Opel than I was already discussing with Drudi how to design this special ADAM.” “To tell the truth, the design phase took a very long time” – added Aldo Drudi – “It took us hours of hard work, but then you know Valentino, he is hard to please. And so am I. Scores of drawings were produced, phone calls were made and every time we decided to change everything and started all over again. In other words, it was exhausting but it was worth the effort.”

“The car has turned out beautifully and we’re happy that it will be used to support the Meyer Hospital. We hope that this choice fires up everybody with the same enthusiasm we feel, because we can accomplish a lot together”, they concluded.

Special sports star: Opel ‘ADAM & Vale for Charity’ with painted aluminum wheels that would also fit with the racing bike of Valentino Rossi.

To complement the charity auction organized by the Foundation and scheduled for next December, Opel is promoting a further fundraising initiative: supporting the activities of the Florence Children’s Hospital by visiting the www.ioaiutoilmeyer.it website. Here, you can easily make a direct donation.

The ‘ADAM & Vale for Charity’ car will be on display at EICMA, the international motorcycle exhibition – in Hall 14 Booth I/16 – for the duration of the show (until November 10th). Afterwards, it will be on display in the Milan ADAM Store, Corso Garibaldi, 19.

!NEW! Valentino Rossi tested Opel Astra OPC

• Nine time MotoGP World Champion and Opel ADAM ambassador at the Sachsenring
• Rossi and lifestyle city car Opel ADAM stand for naughty fun and high precision
• "Vale" in the sporty Opel Astra OPC at the Grand Prix of Germany

Power Pack: The nine time MotoGP World Champion Valentino Rossi and his traveling companion - the 206 kW/280 hp Opel Astra OPC

The nine time MotoGP World Champion (125cc, 250cc, 500cc, MotoGP) and Opel brand ambassador Valentino "Vale" Rossi rode the Grand Prix of Germany on the podium. The Italians reached last weekend in MotoGP - Formula 1 for two wheels - in 3rd place. At the Sachsenring superstar enthusiastic once more with personality, creativity, energy, and at the same time the highest precision. Another common feature between a motorcycle champion Rossi and the lifestyle city car Opel ADAM, for whom he is a brand ambassador for several months: a bold, unconventional and absolutely unique appearance.

Opel brand ambassador in Italy - MotoGP World Champion Valentino Rossi

On his journey to the Sachsenring Valentino Rossi accompanied by a likewise very sporty Opel Astra OPC. The world motorcycle champion is traveling to almost every use in another Rüsselsheimer model. He not only shows his enthusiasm for the brand, but also his confidence in quality, safety, comfort and advanced technologies throughout the Opel range of time.

For use in the MotoGP Saxon Hohenstein-Ernstthal to "Vale" decided on the curve hungry Opel Astra OPC with 206 kW/280 hp and a maximum torque of 400 Newton meters. Thus, the OPC is the most powerful and fastest of all Astra. The sprint from zero to 100 creates the compact top athletes in just six seconds. The speed limit is race-ready 250 km / h.

!NEW! Valentino Rossi is new brand ambassador for Opel ADAM

• Perfect team: multiple world motorcycle champion with fashionable lifestyle car
• Common traits: bold driving fun and highest precision
• Campaign across all channels with Opel ADAM & Vale: TV, press, social media, PR

Valentino “Vale” Rossi is the new brand ambassador for the chic urban small car Opel ADAM in Italy. The world famous multiple MotoGP World Champion is the star of a wide ranging communications campaign focusing on the common traits of ADAM & Valentino: personality, creativity, energy and at the same time highest precision. With it bold, unconventional and absolutely unique look, the ADAM shares the same characteristics as the Italian motorcycle champion. The campaign takes place on traditional and digital media channels ranging from TV commercials to press, promotions and social media.

“Valentino Rossi is the perfect ADAM ambassador: easy going, fun and slightly irreverent, always on the move – just like our Opel ADAM. At the same time, he is extremely rigorous, careful, requires and acts with maximum precision, the same as the German engineering which is the core value of all our cars,” says Roberto Matteucci, Managing Director of Opel Italia. “Choosing Valentino Rossi for ADAM is a clear sign of our desire and commitment to draft a new personality for our cars, while keeping our focus on German engineering precision,” said Matteucci.

Valentino Rossi fell for the small lifestyle car and individualization champion right away: “I was immediately convinced by the Opel ADAM, and not just because of its design, accessories and technology. I think its individualization potential with thousands of variations is just fantastic. I don’t know the exact number of all of them, but there are certainly more than enough for everyone to create their perfect ADAM.”

Opel ADAM: Individualization champion and best connected small car

The Opel ADAM offers more than 61,000 exterior variations and nearly 82,000 for the interior, more than any other car in this class. The chic lifestyle car is an agile three door car perfect for urban environments. Its driving dynamics also shine outside the city thanks to chassis and steering settings that focus on fun and agility.

Inside its cabin, Opel ADAM offers seating for four people who benefit from a premium inspired atmosphere and premium technologies from upper segments. The new IntelliLink onboard infotainment system, for example, which integrates the owner’s smartphone in the car (Android, Apple iOS), makes it the best connected small car. Innovative SIRI Eyes Free voice recognition software by Apple will soon be available. Other features ideal for Opel ADAM’s natural urban environment are a new generation Park Assist that automatically parks the car, a Side Blind Spot Alert (SBSA), a power steering system including a “light touch” CITY mode and Opel’s exclusive FlexFix bicycle carrier, fully integrated in the rear bumper.

Opel ADAM IntelliLink infotainment system

ADAM introduces Opel’s award winning design philosophy of “sculptural artistry meets German precision” to the fashion led A-segment. It stands out with its muscular, original look that bucks the trend of retro based design, as well as with bold, powerful proportions. Experts forecast that the lifestyle A-segment, to which ADAM belongs, will continue to grow steadily in the next few years. Since 2000, sales of trendy cars in the A segment (around 3.70 m length) in Europe have increased by approximately 30 percent and those of luxury cars in the B segment (around 4.00 m length) by over 110 per cent. Opel intends to conquer this growing market with the ADAM.