- All-electric, full of emotions: Opel sub-brand GSE opens a new chapter
- ‘OMG’: Feeling when driving a new electric GSE model for first time
- Short film as manifesto: New trailer fills modernised GSE logo with life
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“The GSE sub-brand stands for particularly dynamic, exhilarating, and emotional Opel models. In 2025, we will take the next important step. The new GSE models will be fully electric. This demonstrates how powerful, exciting, and inspiring battery-electric mobility can be," teased Opel CEO Florian Huettl.
As early as 2022, Opel heralded the return of the iconic ‘GSE’ abbreviation – since then, GSE has stood for ‘Grand Sport Electric’ – and shortly thereafter offered the Opel Astra, Astra Sports Tourer and the previous Grandland generation as particularly bold and dynamic electrified top models with plug-in hybrid drive. With the next GSE generation, the sub-brand will now enter a fully-electric era and become even more emotional. Even the new GSE trailer – the cinematic GSE manifesto, so to speak – shows in one minute that "Three letters are enough to send pulses racing!"
- G for: Grand, German engineering meets goosebumps, great grip and G-forces
- S for: Sport, speed, sweat and sliding through S-curves
- E for: Electric, excitement, exhilaration and euphoria
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