- Clear language: Concept emphasises Opel brand values German, approachable and exciting
- Clear direction: Front view of future Opel models with typical “Vizor”
- Clear approach: New Opel GT X Experimental to be revealed later this year
- Clear statement: Opel CEO Michael Lohscheller names brand identity as important part of PACE! plan
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| Opel CEO Michael Lohscheller with New Opel GT X Experimental |
Opel has now been part of Groupe PSA for exactly one
year. Now the Opel GT X Experimental gives a preview of the future of
the brand and upcoming models. In this context, terms such as German,
approachable and exciting are more paramount than ever before. These
three brand values characterise all models and define all activities at
Opel – today and in the future.
“We need to strictly follow our
brand values in everything we do. This is valid from the idea right up
to the development and implementation of new vehicles and it is a key
element of our PACE! plan. The identity of our brand is our future,”
said Opel CEO Michael Lohscheller. “That is why I charged our design and
engineering teams with visualising these values by means of a concept
car. The Opel GT X Experimental, which will celebrate its world premiere
before the end of the year, is the result.”
The Opel GT X
Experimental gives a first impression of what the future holds and what
Opel models will look like by the mid-2020s. It is the first vehicle to
feature the new Opel face. The brand concept follows the new “Opel
Compass”, which clearly structures the front design of future models and
is simply unmistakeable. The main feature of the compass is two
prominent axes that insect the brand emblem. On the one hand, this is
the characteristic centre crease on the bonnet and on the other, the
wing-shaped daytime running light signature. The legendary “Blitz” forms
the focus point of the design.
The headlights, daytime running
lights, the cameras and sensors of the assistance systems, along with
the Blitz are framed by a unique design element. This element is
reminiscent of the eye slot of a motorbike helmet and is therefore
called “Vizor”. The Opel “Vizor” makes its debut on the GT X
Experimental and will give future Opel models a new, distinctive, bold
and pure face.
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| Opel Vizor |
“It is becoming ever clearer, Opel is unleashing
new potentials. After only one year of being part of Groupe PSA and only
nine months since announcing our PACE! strategic plan, we have become a
lot more efficient and can look to the future with great confidence. We
were recently able to announce a profit of €502 million1, a margin2 of
5 percent and an operational free cash flow of around €1.2 billion for
the first half of the year. Now, I am very proud to give a first glimpse
of the GT X Experimental. Our brand concept confidently illustrates our
brand values. Traditional characteristics such as German engineering,
precision and quality will be joined by exciting and innovative ideas
for thrilling automotive experiences. The GT X Experimental embodies all
of this,” explained Opel CEO Michael Lohscheller.
The new Opel GT
X Experimental will be revealed later this year and its name emphasises
a long tradition of trendsetting concept cars at Opel. The
Rüsselsheim-based carmaker was the first European manufacturer to show a
design study with the sporty Experimental GT in 1965. The Monza Concept
(2013) and the GT Concept (2016) were already milestones en route to
the GT X Experimental: They both refined the Opel values and highlighted
topics such as efficiency and a pure design aesthetic – without
portraying an unattainable image.
The Opel Design team looked at
building from its great heritage and landmark concepts, toward a
distinctive new design execution for its future exterior and interior
designs. “We are a brand that is proud of its German heritage but also
wanted to capture the bold new spirit of today’s modern Germany. This
led to us establishing a core foundational design philosophy for Opel,
being both ‘bold’ and ‘pure’. We want to create exciting designs that
stand out but which also have a purity of execution. This brand concept
captures those values perfectly and highlights the framework for our
future vehicles,” explained Vice President Design Mark Adams.
[1] recurring operating income
[2] recurring operating margin
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