Grand Title: All-New Opel Grandland Wins ‘2024 Golden Steering Wheel’

• ‘Best car under €50,000’1: New top-of-line SUV strikes gold
• Serial winners: 21 ‘automotive Oscars’ for brand with Blitz to date

All-new Opel Grandland, which will arrive at dealerships soon, has already been able to celebrate its first major success. The top-of-the-line SUV has won the ‘2024 Golden Steering Wheel’ in Germany. Stylish, dynamic, spacious and with an electrified drivetrain portfolio – all strong arguments that convinced the experts to name the newcomer ‘made in Germany’ ‘Best car under €50,000’. The award presented by AUTO BILD and BILD am SONNTAG is recognised as one of the most renowned of its kind in the automotive industry. This year’s award for the all-new Grandland takes Opel’s overall ‘Golden Steering Wheel’ tally to 21.

“All-new Opel Grandland is already bringing the automotive future to the road. It is the first Opel on a BEV-native platform. This enables exemplary locally emissions-free ranges combined with excellent comfort. This blend combined with the bold and pure Opel design is exceptional. We are delighted that AUTO BILD and BILD am SONNTAG have rewarded this innovative spirit with the Golden Steering Wheel,” said Opel CEO Florian Huettl at the award ceremony in Berlin's Axel Springer Haus.

“All-new Opel Grandland convinces with its distinctive design and modern cockpit. And it shows how important it is today to give customers freedom when choosing their drive. Whether hybrid, plug-in hybrid or fully electric – everyone will find the right variant,” said Robin Hornig, editor-in-chief of AUTO BILD.

Opel clearly presented what it means by “German Energy” and how the brand envisions the automotive future with the Opel Experimental concept car. The all-new Opel Grandland is already making many of the Experimental’s visionary innovations a reality. The top-of-the-line SUV is the first Opel on the BEV-native STLA Medium platform and offers numerous groundbreaking technologies, clever equipment and sustainable solutions. It always shines with the new 3D Vizor – depending on the trim even for the first time with an illuminated Opel Blitz. When viewed from the rear, the Grandland also has the continuously illuminated Opel wordmark.

In the cockpit, Grandland drivers look at two widescreen displays. Together with the optional Intelli-HUD (head-up display), they ensure that the driver can always keep his eyes on the road. In addition, Pure Mode reduces the content displayed to a necessary minimum at night or at higher speeds. The ergonomic seats with individually adjustable side cushions, certified by Aktion Gesunder Rücken e.V. (AGR), also ensure pure and, above all, relaxed driving pleasure; the patented Intelli-Seat ergonomics feature is standard on both front seats. Safety and comfort are increased by features such as the adaptive, glare-free Intelli-Lux HD light with more than 50,000 elements and the practical Pixel Box. It has an illuminated, translucent glass surface under which the smartphone can be inductively charged. And with a volume of up to 1,645 litres, the new Grandland has plenty of loading space.

Opel and ‘Golden Steering Wheel’: 21 winners from Rüsselsheim

All-new Opel Grandland is the latest in a proud line of ‘Golden Steering Wheel’ winners from Opel. The award, which has been presented since 1976 by the Axel Springer publishing house BILD am SONNTAG (as of 2009 in cooperation with AUTO BILD) was won for the 21st time by the German carmaker. It all started in 1978, two years after the award was founded, with the Opel Senator A.