25 Years Ago: One Millionth Opel “Made in Eisenach” is Produced

• November 10, 1999: Black Opel Corsa B “Edition 100” is milestone vehicle
• Strong signal: First automotive plant founded in the new federal states after German reunification
• Eisenach today: Home of the Opel Grandland is an ultra-modern plant for electrified vehicles

Eisenach and automotive production belong together, and Opel and Eisenach have enjoyed close ties for over three decades. The brand with the Blitz was one of the first companies to become involved in the new federal states in 1990, the year of German reunification, laying the foundations for a success story that continues to this day – with cars ‘made in Eisenach’. The one millionth Opel rolled off the production line at the Thuringian plant on November 10, 1999: a black Corsa B in the ‘Edition 100’ trim level.

The plant has continuously developed over the decades and had reason to celebrate again recently. In April, the all-new Opel Grandland celebrated its world premiere in Eisenach. The new electrified top SUV has recently been produced in the Wartburg town, making it a true ‘Eisenacher’. With the new Opel Grandland, the plant is well-positioned for the future.

Eisenach plant: First Opel vehicles produced in 1990

After the fall of the Berlin Wall, those responsible at Opel at the time quickly recognised the potential offered by the traditional automotive location of Eisenach. As early as March 1990, Opel founded Opel-AWE-Planungs-GmbH together with Automobilwerk Eisenach (AWE), thereby promoting economic development in Thuringia. Just two days after official reunification, on October 5, 1990, the first Opel Vectra rolled off the production line in an AWE plant. In February 1991, the foundation stone is laid for the new factory in the Eisenach. After a construction period of just 19 months and a total investment of around one billion German marks, the new Eisenach plant starts production of the Opel Astra in September 1992. And on 3 June 1993, the first Opel Corsa ‘made in Germany’ drives off the production line.

From then on, Opel production in Eisenach boomed. Due to the high demand, production in the first half of the 1990s is at times focussed exclusively on the best-selling small car. The Corsa is so popular with customers that just nine years after the start of car production at the site and only six years after the first Corsa from Eisenach, the one millionth Opel produced here rolls off the production line. On November 10, 1999, exactly 10 years to the day after the fall of the Berlin Wall, a 48 kW (65 hp) black Corsa ‘Edition’ made its way from final assembly in Thuringia to its buyer in Regensburg, Bavaria.

Success factors: state-of-the-art production and continuous development

Right from the start, the plant in Eisenach undergoes continuous development to ensure its success. It quickly sets standards in terms of environmental compatibility, manufacturing technology and production systems. There are five fundamental principles: employee involvement, continuous improvement, quality assurance from the outset, standardisation and short throughput times thanks to perfectly organised logistics. As a result, the plant is subsequently recognised several times as the most modern and productive automotive production facility in Europe.

In 2012, the Astra and Corsa were joined by the Opel ADAM. Since the extensive modernisation of the production facilities in 2019, the plant has been solely responsible for the Opel Grandland SUV.

For the all-new Opel Grandland: Eisenach becomes an ‘electrified plant’

The all-new Opel Grandland, which celebrated its world premiere on site earlier this year and has been available to order for a few weeks, now rolls off the production line in Eisenach – and the demands on the site beforehand were significant. After all, the new generation of the top-of-the-line SUV is also available as a fully electric Grandland Electric for the first time. The new Grandland is the first model from the German manufacturer to be based on the ultra-modern, BEV-native STLA Medium platform and, with a battery capacity of up to 97 kWh (usable capacity), enables a locally emissions-free range of up to around 700 kilometres (WLTP 1).

To make the Eisenach plant ready for the production of electrified models, the company invested €130 million in the site and developed it into a genuine ‘electrified plant’ in numerous areas. For example, significant changes have been made to the production process with modifications in the body shop and final assembly. In addition, the entire conveyor systems were adapted and reinforced, the body shell was fully automated and many state-of-the-art camera systems were installed in the various areas for detailed inspection. A new battery shop has also been created, in which the battery packs for the electric Grandland are assembled on site. Specialised high-voltage experts have been trained for this task.

The fact that Eisenach is also planning a solar park to supply the plant with ‘green’ energy fits in perfectly with the new, electric Opel Grandland and its own battery assembly. In this way, the gradual switch to renewable energies is also helping to ensure that the plant is sustainably positioned for the future and can continue its success story.

[1] Preliminary range values determined according to WLTP test procedure methodology (R (EC) No. 715/2007, R (EU) No. 2017/1151). The actual range can vary under everyday conditions and depends on various factors, in particular on personal driving style, route characteristics, outside temperature, use of heating and air conditioning and thermal preconditioning. Preliminary values, vehicle not available yet.