Success story starts 1962 with Kadett A
In 1962 the Opel Kadett A is launched. It lays the
foundations for the modern compact segment of Germany during its economic boom
years. It also makes mobility affordable to a growing middle class. There are
three variants: one of them is the two-door sedan which marks the beginning of
the Opel’s success story of compact notchbacks with a separate trunk. Fifty
years later, the new Astra sedan is celebrating its world premiere at the Auto
Salon in Moscow (August 29 – September 9, 2012). In that sense, it is also a
milestone, marking a half-a-century tradition of Opel sedans in the compact
segment. It is also an anniversary within an even bigger anniversary: Opel is
this year celebrating its 150th birthday as a company. There are
very few other car makers that have such a long tradition. Opel’s first ever
compact car was already born 76 years ago with the arrival of the 1936 Kadett.
So far Opel has sold ten generations of compact vehicles, equivalent to 22
million cars.
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Opel Kadett B (1965 – 1973)
Opel compact cars often served as icons in their segment. Take for example this iconic advertising slogan from 1969.
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From the 1962 Kadett A to the Kadett B (1965 –
1973) that was famed for its avant-garde advertising slogan “Opel Kadett. Das
Auto.” through to the current new Astra line-up, there has always been a sedan
variant in the Opel compact segment. The only exception is the Kadett D line
(1979 – 1984) which was the first front-wheel drive car at Opel but was
launched without a notchback variant. However, this gap was filled in 1985 with
the arrival of the next model generation. Since then, Opel has maintained this
body style as a four door variant in its portfolio.
An
overview of Opel’s compact sedans:
Kadett
A (1962 – 1965): Two doors
Kadett
B (1965 – 1973): Two and four doors
Kadett
C (1973 – 1979): Two and four doors
Kadett
E (1984 – 1991): Comeback of four door sedan in 1985.
Astra
F (1991 – 1997): Four door starting early 1992
Astra
G (1998 – 2004): Four door from fall 1998
Astra
H (since 2004): Four door from fall 2007
Astra
J (since 2009): Four door complements new Astra line-up starting fall 2012
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